Project Overview

Mirian Cleaning Services is a nationwide cleaning lead generation platform targeting homeowners and businesses across all 50 US states. The goal was clear: build a site that ranks on Google for hundreds of local cleaning service searches simultaneously — without manually writing hundreds of pages. The result speaks for itself: 125,000 impressions and 215 clicks within the first 30 days of going live.

What Was Built

• Built the entire site using Next.js for its static site generation (SSG) and server-side rendering (SSR) capabilities — essential for programmatic SEO at scale
• Engineered a mass page generation system that automatically creates unique, SEO-optimized landing pages for every US state (50 states) and their major cities — all from a single data structure
• Each location page is built around targeted local keywords (e.g., “cleaning services in New York”, “house cleaning California”) to capture high-intent search traffic across the country
• Designed the full UI/UX — hero section, services grid, testimonials, trust signals, and conversion-focused CTAs all optimized for lead generation
• Implemented proper technical SEO — clean URL structure (/state/new-york/), metadata per page, structured data, sitemap, and fast page load via Next.js optimizations
• Built the site around a phone call conversion model — every CTA drives users to call for a free quote, making it a pure lead generation machine

The Results (First 30 Days)

Metric	Result
Total Impressions	125,000
Total Clicks	215
Average Position	36.7
CTR	0.2%
Time to Results	Under 1 month

The site is still climbing — as Google continues to index and trust the location pages, impressions and clicks are expected to increase significantly over the next 3–6 months.

Tech Stack

Layer	Technology
Framework	Next.js (React)
SEO Strategy	Programmatic SEO (mass page generation)
Rendering	Static Site Generation (SSG)
Hosting	Vercel
Tracking	Google Search Console

Key Features

• 50+ state pages auto-generated with unique, locally targeted content
• City-level pages for deeper local SEO coverage
• Fast-loading, mobile-optimized design built for conversion
• Clean URL architecture (/state/{state-name}/) ideal for search engines
• Phone-first CTA strategy driving direct leads
• Trust signals — ratings, years of experience, client count, satisfaction guarantee

Live Site: miriancleaningservices.com